Decision-makers count on The Freedonia Group to transform complex markets into clear strategies that move organizations forward. Headquartered in Rockville, Maryland, the firm delivers actionable industry research that blends quantitative rigor with real-world context, helping teams prioritize opportunities, anticipate risks, and communicate plans with confidence. Core services include Industry Studies that benchmark markets and forecast trajectories, Packaged Facts that illuminate consumer behaviors and channel shifts, Simba Information that tracks professional publishing and information markets, Focus Reports that spotlight fast-moving trends, and Custom Research that answers highly specific questions. Each project emphasizes clarity, credible sourcing, and practical recommendations that teams can use immediately whether to support investment cases, inform product roadmaps, or optimize messaging. Clients appreciate responsive collaboration, well-structured deliverables, and analysts who listen first and tailor findings to business objectives, ensuring insights translate into next steps rather than static reports.